New Study Shows Marketers (Still) Confused When it Comes to Measuring Social...
According to a new study by eROI, a digital agency based in Portland, Oregon, many marketers using social media are struggling in two very important areas: integrating social media with other marketing...
View ArticleSocial Media ROI Round-Up: 5 Resources to Help You Develop a Measurement...
2010 was supposed to be the year that we learned how to calculate the ROI of social media. However, as we learned last week, most marketers still aren’t sure what, if anything, they should be...
View Article“Everybody’s doing it”– Harnessing the hive mind to boost your brand
Remember when you were young and your parents caught you skipping school with your pals? Remember the line they fed you when the best reason you could come up with for ditching class was that your...
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The New Normal: Integrating Interactive and Print
A few months ago when the USPS approached our team about the opportunity to speak with them at the DMA convention regarding, The New Normal: Integrating Interactive and Print, we were very excited and...
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Why can’t we be friends? Making social media work for your SMB.
Do customers find social media trustworthy? Vision Critical, a market research survey & software company, recently released a study gauging the trust level of various media outlets among internet...
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Ruth’s Chris Steakhouse’s winning email campaign makes them Dukky’s star...
Today, I want to highlight one of our star students at Dukky. After ending a great campaign last week, I think they deserve a little time in the spotlight. Seriously, if I had an award to pass out, I...
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We have a winner! Dukky’s contest proves the power of social sharing!
Today we announced the winner of our iPad Giveaway contest. Congratulations to Ruth Campbell from NC! She is the new owner of an Apple iPad! This was a proud moment for Dukky. We initially set up the...
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Using Social Media for the Success of Small and Medium Businesses
The Dukky team just got out of a meeting discussing our SMB platform and we’re all getting very excited for its upcoming release! I was going to sit down and write a blog about the merits of social...
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The 2010 Christmas Wish List for business’ has been posted!
The countdown is officially on for the holidays. Christmas lights are going up around our city and stores and restaurants are adorning their doors, aisles and employees with holiday marketing ideas...
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What are your analytics saying about you?
Response Rates – Advanced Tracking – Live Analytics These words are music to a business owner’s ears while simultaneously capable of sending a chill down a marketer’s spine who has not yet merged it’s...
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